Branding and Package Design

2021

This project was a fun exploration of box design for an existing product. I chose the product Eno hammock, and created a box that could be kept after one purchases the product as well. These hammocks are known to appeal to the younger generation, and the brand has a large emphasis on nature and being outdoors. For my design, I used a box structure that is similar to a water bottle so users can carry them in backpacks during hikes and had space for other small items along with their hammocks. I created nature patterns and used fun colors to capture the brand's identity and make something users would want to keep afterwards.